Brand Sound Intelligence

We've helped make sound for some of the most recognized brands in the world.

SEE THE FRAMEWORK →
Coca-Cola Uber BMW Peloton CVS Health Barclays Sotheby's National Geographic ESPN Spectrum Maybelline American Eagle LiDL US Government Vodafone Xbox Coca-Cola Uber BMW Peloton CVS Health Barclays Sotheby's National Geographic ESPN Spectrum Maybelline American Eagle LiDL US Government Vodafone Xbox

BRAND SOUND INTELLIGENCE™

We measure brand music. So every sound decision has a direction.

Brand Sound Intelligence™ is the framework behind WeKnowSound — a measurement system for brand music built across a decade of work with the world's most recognized brands.

SEE THE FRAMEWORK →

MATCH / RENT — BUILD / OWN

01 · MATCH / RENT

Match.

Every track scored against your brand before you commit to it. The right music, found faster — and proven to fit.

  • Curation / playlisting
  • Campaign matching
  • Sonic fit scoring
  • Emotional alignment
  • Consistency across content
EXPLORE MATCH →

02 · BUILD / OWN

Build.

A sonic identity you own. One sound that scales from a four-second notification to a sixty-second anthem — and stays recognizable in both.

  • Sonic fingerprint
  • Sonic logo
  • Sonic moments
  • Sonic themes
  • Sonic guidelines
EXPLORE BUILD →

THE SONIQ SNAPSHOT · PROCESS

Everything starts here.

TV · RADIO · DIGITAL · SOCIAL · ON-HOLD · APP · RETAIL · FILM · ADVERTISING · BRAND THEMES

01

Full sonic audit

Your brand scored across six measurable parameters — across every touchpoint your customers hear.

02

Sonic Positioning

Where you sit. Where the category sits. The territory you can own — and the space you'd be smart to walk into.

03

Six parameter scores

Based on real listening, not opinion. You'll see the data behind the read — and exactly why each score landed where it did.

04

Music direction

A written music direction built specifically for your brand — derived from your read, not invented.

05

A clear path forward

Walk away knowing exactly where your sound stands — and exactly what to do next.

DELIVERED AS

A written document.

Everything you need to understand the gap.

Curious how your
brand really sounds?

Start with the Soniq Snapshot.

✓ We'll be in touch.